Friday, May 9, 2008

Work-life balance...

A friend shared the below story on their blog and I couldn't help but post it for all of you. This is one of those things that we all know deep down, but often forget. Work-life balance is a common discussion among TSPRAns, as we almost all have endless job duties. Enjoy.

The Mayonnaise Jar and 2 Cups of Coffee . .


When things in your life seem almost too much to handle, when 24 hours in a day are not enough, remember the mayonnaise jar and the 2 cups of coffee.

A professor stood before his philosophy class and had some items in front of him. When the class began, he wordlessly picked up a very large and empty mayonnaise jar and proceeded to fill it with golf balls. He then asked the students if the jar was full. They agreed that it was.

The professor then picked up a box of pebbles and poured them into the jar. He shook the jar lightly. The pebbles rolled into the open areas between the golf balls. He then asked the students again if the jar was full. They agreed that it was.

The professor next picked up a box of sand and poured it into the jar. Of course, the sand filled up everything else. He asked once more if the jar was full. The students responded with a unanimous “yes.”

The professor then produced two cups of coffee from under the table and poured the entire contents into the jar effectively filling the empty space between the sand. The students laughed.

“Now,” said the professor as the laughter subsided, “I want you to
recognize that this jar represents your life. The golf balls are the
important things–God, your family, your children, your health, your friends and your favorite passions–and if everything else was lost and only they remained, your life would still be full. The pebbles are the other things that matter like your job, your house and your car. The sand is everything else–the small stuff.”

“If you put the sand into the jar first,” he continued, “there is no room for the pebbles or the golf balls. The same goes for life. If you spend all your time and energy on the small stuff you will never have room for the things that are important to you. “Pay attention to the things that are critical to your happiness. Play with your children. Take time to get medical checkups. Take your spouse out to dinner. Play another 18. There will always be time to clean the house and fix the disposal. Take care of the golf balls first–the things that really matter. Set your priorities.
The rest is just sand.”

One of the students raised her hand and inquired what the coffee
represented. The professor smiled. “I’m glad you asked. It just goes to show you that no matter how full your life may seem, there’s always room for a couple of cups of coffee with a friend.”

How do you find work-life balance?

Friday, April 25, 2008

Foundation Training in Tyler, May 13.

Board to Board Training Workshop in Tyler
May 13, 2008
Education Foundation Board Members and Superintendents are encouraged to attend this special training opportunity in Tyler, Texas.
Contact: Sarah Lyle, Foundation Innovation, 512.535.2046, www.foundationinnovation.com
More information available here.

Social Media Presentation - April 25.

The notes, links, etc., from Richie Escovedo and Mansfield ISD's presentation on Social Media for School PR on April 25, 2008, is available on Richie's blog here .
If you weren't able to make it or if you were, there is a wealth of great information there.
Did the presentation make you think? Do you take exception, or want to cheer on anything that was said? Feel free to click Comment below and fire away. If you have a long-form comment, email it to me and I'll post it here as a new blog entry. Join the conversation. 

Thursday, April 17, 2008

April 25 SPRINT Meeting.

Friday, April 25 in Grapevine-Colleyville ISD. The meeting will be held at GCISD Administration building, 3051 Ira E. Woods Ave., Grapevine, TX 76051. See Google Map below.

The luncheon will go like this - 11 to Noon: Eat/Network, Noon - 1 p.m.: A Conversation Conversation: Social Media and School PR(Presented by Mansfield ISD)
Lunch will be Grapevine's famous fajitas from Esparza's.

The lunch has been generously donated by Scott Milder of
Cambridge Strategic Services (smilder@cambridgestrategics.com).

If you plan on attending, please RSVP by 4:30 p.m. on Wednesday, April 23 here -

http://www.zoomerang.com/Survey/?p=WEB227PHZUJZTD



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SPRINT now on Twitter.

Psst...Hey, have you heard of Twitter. Chances are, if you have a high schooler living in your house, at least they have. Twitter is a free social utility that is all based on a simple interface asking users to answer the question, "What are you doing?"

SPRINT now has a Twitter account. If you already have a Twitter account or are just curious, you can follow our account here. www.twitter.com/sprintx

We'll post info here about meetings, TSPRA updates, job postings and just good articles, blog posts, best practices, etc., that interest us.

Thursday, April 3, 2008

Is your Web site frustrating users?

A recent article by UX Matters gave a very relevant example of web communication as part of the entire user experience:
While working with a company call center receiving about 300,000 calls/year, the article’s author found that about 55% of callers were asking one of three questions:
• Where can I purchase product X
• I have a broken product X; where can I get it repaired?
• I have product X; how can I get a new copy of the product X manual?
Of course, all of this information was available on the company website. As a temporary solution, a message was added to the on-hold music to remind callers about the information on the website.
The result? The callers became more irate – it turns out that many callers had tried looking on the website and hadn’t found the information. In the end, the design of the website was adjusted to feature the information that visitors were most likely to need, resulting in 25% fewer calls to the call center.
The story emphasizes two great lessons:
First, online information must be easy to find or it might as well not be there. It’s not enough just to post information online.
Second, we should be very aware of all communications with stakeholders, whether they come through our department or not.
What are you doing to make online information easy to find, and where are you finding guidance on what information stakeholders are actually looking for on your district's website?
(Posted by Guest Blogger - Dave Nielsen, Asst.Webmaster, HEB ISD)

Wednesday, March 12, 2008

Mark Cuban's Locker Room Blog Policy.

Mark Cuban, who is known for being on the forefront of social media, shocked some this week by imposing a new blogging policy in his locker room. It's worth a read. He takes some shots at newspaper blogs, and marks a pretty solid defense for his policy. This does bring up some interesting issues for our group. For example...
1. Do we offer the same interviews, press releases, etc., to blog owners?
2. Related to Cuban's locker room situation, what is our policy if an army of bloggers want to be present at a news conference? Do blog writers from established media institutions get preference?(Cuban says no.)
Cuban's Blog: http://tiny.cc/iGAin
Wikinomics Blog: http://tiny.cc/nZgjO

Friday, March 7, 2008

Welcome.

Welcome to the School PR in North Texas blog. Whew, that was a mouthful, but SPRINT was already taken on Blogger.
For those of you new to blogs, just think of this like a Web site - but a little less formal. The whole point of this is interaction and conversation, so YOUR thoughts and insights are important.
WHY? The point of this blog is to share items that are important to us as School PR practitioners in this area.
WHO'S INVITED? Anyone can access the link to this blog, but it is set up so that it will not be found by most search engines. This is intended as a community discussion for our school PR group, but if others want to peek in on what we're doing - who am I to stop them?
A WORD OF WARNING. I intend for any of our group who would like to guest blog freely on here about any topic that is on their mind, but anyone blogging or commenting on this site should do so as if the text will be read by the general public.
All that said, enjoy!